Insights

By Busisiwe Dhlamini – Founder of BuhleBakho Communications

Okay, but here’s what they don’t tell you about the SME community amidst the challenges (which all things have):

When I surrender to my skill, the creation reveals itself.

When you choose to create anything, you are also choosing to go through some internal shifts – consider this the unwritten fine print that is part of the contract you enter into with your ideas. Different versions of yourself can be triggered and awakened by the work, causing an overwhelming rise of commentary within you.

Frustrating right?! It certainly can be.

But…

Holding ideas that you don’t have the resources or capacity to implement yet can be frustrating – it can give rise to anxiety and develop into imposter syndrome too, which can make you lose interest in creating. Sometimes it’s not necessarily the idea that one is letting go of, but all of the other dilapidating feelings connected to what they can’t make happen just yet.

There are healthy ways for you to preserve your ideas and journey with them until they can be implemented. One of the ways you can do this is by arranging a brand vision board session with your trusted friend/s. We recommend this for independent creators especially – don’t underestimate the value of connecting your vision to the energy of community and companionship. The collaboration does not have to be with someone that shares your creative interests or works in the same field as you; the most important thing is that each of you hold a supportive space to lay out your visions.

By Busisiwe Dhlamini – Founder of BuhleBakho Communications

This women’s month, Sage Group, South Africa featured me alongside two amazing women in an article about women entrepreneurs who are running purpose-driven businesses. 

One’s reason for holding back from starting can go far beyond the lack of resources. At times, the idea that one has a lack of resources masks what the real block is. Emotional and mental ills can often be the source of one’s hesitation to start anything.